Lead Magnets at Scale
AI-generated personalised lead magnets for every prospect. Not templates, actual custom content that speaks to their business.
Generic ebooks and checklists get generic responses. A "10 Tips for Better GTM" PDF doesn't prove you understand their specific challenges. Personalisation at scale is the gap between good and great outbound.
How it works
Prospect data ingestion
Clay enriches the prospect, company, role, recent news, tech stack, funding, hiring signals.
AI generates custom content
Based on the prospect's context, AI generates a personalised document, audit, teardown, playbook, or analysis that's specifically relevant to them.
Delivered with context
The personalised magnet is delivered via email or LinkedIn with a message that references the content, "I put together a teardown of your onboarding flow, thought you'd find it useful."
Use cases
Account-specific audits
Personalised GTM, marketing, or sales audits for target accounts. Shows you've done homework.
Industry playbooks
AI-generated playbooks tailored to the prospect's industry, size, and stage.
Competitive teardowns
Custom competitive analysis documents for prospects using specific tools or competitors.
ROI calculators
Interactive calculators personalised with the prospect's actual numbers and benchmarks.