Give your team AI that actually works.

We build the systems and teach your people to run them, so AI becomes how you work, not another tool gathering dust.

Skeffle growth engine, a painted sun representing connected systems
We work withClayApolloClarifyZapierN8NPostHogAirtableClaudeChatGPTCodexGemini

What we do.

Your best people are the edge. We give them AI that takes the grind off their plate and makes them faster and sharper at the work they're already great at, so your whole team gets to do more of what they do best.

01

More pipeline, without more hires

We set up AI-driven outreach that researches each prospect and writes like a human, so qualified conversations land in your calendar without you hiring another salesperson.

02

Get your week back

The copy-paste, the data entry, the moving things between apps: we automate the repetitive work between your tools, so your team stops doing robot work and the busywork just stops.

03

Know what's actually working

We set up the tracking that shows where your revenue really comes from, what customers actually do in your product, and where they drop off, so you decide with data instead of guessing.

04

Turn visitors into booked calls

Most people who hit your site quietly vanish. We build capture that qualifies and responds in seconds, so more of them become real conversations instead of lost tabs.

05

Make your team dangerous with AI

Hands-on training that shows your team how to actually use AI in the work they do every day. No theory, no hype, just the workflows that save them hours this week.

06

Stay top of mind on autopilot

We build the content and newsletter engine that keeps you in front of the right people every week, so showing up doesn't depend on someone finding the time to write.

One painful thing, fixed every month.

We don't do six-month roadmaps. We find the thing that makes you want to throw your laptop, and we automate it. Then we do it again next month. The systems compound. Your manual work shrinks.

01

Record the thing you hate

Hit record. Do the task that makes you die inside: the spreadsheet copy-paste, the manual lead research, the data entry that eats your Tuesday afternoons. Send us the video. We'll watch every excruciating second so you never have to do it again.

You doScreen record the worst part of your week. Complain in the voiceover. We encourage this.
We doDecode the workflow. Map every click, every tab switch, every "why does this exist." Scope the fix.
02

We build the replacement

2-4 weeks. No status meetings. You get async Loom updates (watch at 2x, we won't judge). At the end: a working system, not a strategy deck. Plus documentation you'll actually read because it's a 3-minute video, not a 40-page PDF.

You doAnswer the odd Slack question. Test the thing. Tell us if it's wrong.
We doDesign, build, test, ship. Hand over a working system with a walkthrough video.
03

Pick the next thing you hate

Your first system runs. Now: what else hurts? Each month we knock out another painful workflow. The systems stack: month 1's lead capture feeds month 2's AI qualification which triggers month 3's personalised outreach. Compound automation.

You doPoint at the next bottleneck. Record another rant video. Enjoy watching your ops tighten up.
We doBuild the next piece. Wire it into the existing stack. Monitor everything. Stay out of your calendar.

Results, not promises.

JDoodle.ai

"I built this for you"

Built a personalised outreach system using Clay, AI-generated micro-apps, and Mailshake. Each lead got a custom tool built just for them.

~60¢
Cost per custom app
1:1
Personalisation at scale
3×↑
Reply rate vs baseline
Investor Relations

Faster investor outreach

Automated investor research using NFX Signal, Crunchbase, and AI-generated personalised emails. Founders stopped spending hours on manual research.

20min
Saved per investor
50+
Investors contacted/week
100%
Automated research

The people behind Skeffle.

LH

Lucas Hakewill

Principal Consultant

10+ years in B2B SaaS growth. Led startup programs at UNSW Founders and University of Sydney, then Head of Growth at JDoodle where I launched their AI product. I translate complex tech into clear action plans and deliver results fast.

What people say.

"Lucas' combined expertise and energy made his public-speaking workshop so valuable. Not only did he share a wealth of experience, but his ability to engage the audience by providing helpful feedback and actionable tips was amazing."

Holly Hudson
Community Manager, INCUBATE

"Lucas is a phenomenal facilitator. He designed and tailored a workshop that was a perfect fit for our community. I'd book him again in a heartbeat."

Paz Pisarski
Founder, Community Collective

"Lucas consistently provides a high-quality educational experience, guiding participant teams to develop and deliver compelling pitches to senior university stakeholders."

Mim Ingvarson
Project Manager, University of Melbourne

Let's find the first thing worth automating.

One focused call. No deck, no drawn-out discovery. We'll pin down the workflow costing you the most, and what it takes to kill it. Book a time or send a note.

Book an intro call →